Well-dressed Host Handed Out Expensive Extravagant

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emon
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Joined: Sun Oct 02, 2022 11:28 am

Well-dressed Host Handed Out Expensive Extravagant

Post by emon » Sun Oct 02, 2022 11:31 am

In the most concise, consolidated, compelling and customer-centric way, an effective rebranding strategy reflects a company’s overall mission and strategy—updated—in miniature. magician conjuring up a great rebranding strategy Surprisingly, it doesn’t take a magician to conjure the perfect rebranding strategy. Illustration by Orange Crush A lesson in understanding the risks of a poor rebranding strategy — I was invited to visit a very upscale financial advisory firm to learn how to serve very wealthy clientele. Trust is a focal point of any brand, and this firm is regularly handed millions of dollars to invest (and risk) on behalf of their clients.

The booklets that had been embossed, laminated, The metaverse image manipulation service looks likely to get more important every day—and if you’re not on board, and spiral bound for this one meeting, they sheepishly drew our attention to their new logo. What they said was part apology, part mockery: “We paid more than a million dollars for our new logo, and it’s just one italicized, underlined, upper-case letter.” I glanced at their new brand and immediately understood their embarrassment and disappointment. It was in fact a single letter, in Times New Roman font, capitalized, italicized and underlined. Adjusting some bevels and kerning will not somehow fortify a brand’s weak points and harness its full potential.

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While some enormous and mysterious amount of thought, research and money may have led to this logo, it really did look like anyone could have produced it with no real care or purpose. It remains their logo 10 years later, and employees are probably still struggling to explain their least thoughtful, least effective investment. This is not how to update and re-introduce your brand. The brand update did not offer immediate and self-evident value to current and prospective customers. How had this rebranding strategy failed so completely at such a high-level company? It failed because updated brands aren’t necessarily better brands.



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