This problem is that when a product is free
Posted: Tue Nov 01, 2022 2:19 pm
You are a Showrunner. So we want you to join us. You can start with The Beginner’s Guide to Launching a Remarkable Podcast. The free ebook is a guide to getting your podcast off the ground. It follows the framework mapped out inside The Showrunner Podcasting Course. Yet, at the same time, it is a standalone guide to getting started today.Let’s be honest with each other for a moment. Both you and I know we are lazy when it comes to activities that don’t appeal to our self-interests. We stall. We resist. We ignore. This is not a bad thing, mind you. In fact, it’s necessary. We do it to protect our limited resources. You and I only have so much time, energy, and money. As digital marketers, however, with products we wish to sell, we need our audiences to overcome their resistance to taking action.
I love this line by Sonia Simone that perfectly sums philippines photo editor up the situation we face: You could have a product that granted immortality, robust health, unlimited wealth, and a lifetime of great hair … and people would still put off adding it to their carts. First, you need to acknowledge that this resistance is a problem. Don’t be ashamed In a previous article, I talked about a common problem I see on landing pages, particularly when offering free opt-in content. , many writers believe that they don’t have to offer much copy to their prospects. They think the word “free” will do all the work. That’s simply not the case. You are asking “free” to do too much. But there is another common problem I see when evaluating landing pages.
It has to do with calls to action. Of course all the pages I review have calls to action. I think we’ve impressed that principle enough on people that it’s become a convention. But a standard call to action lacks power if it lacks a sense of urgency. A sense of scarcity. At this point, two questions may be crossing your mind. “Does that mean I need to make something up to create scarcity?” “And if I make something up, isn’t that shady?” To answer your questions: no, you don’t have to make something up, because, yes, that is shady. In our effort to be known, liked, and trusted, we can’t lie in order to line our pockets. And spin it any way you want, manufacturing scarcity is lying.
I love this line by Sonia Simone that perfectly sums philippines photo editor up the situation we face: You could have a product that granted immortality, robust health, unlimited wealth, and a lifetime of great hair … and people would still put off adding it to their carts. First, you need to acknowledge that this resistance is a problem. Don’t be ashamed In a previous article, I talked about a common problem I see on landing pages, particularly when offering free opt-in content. , many writers believe that they don’t have to offer much copy to their prospects. They think the word “free” will do all the work. That’s simply not the case. You are asking “free” to do too much. But there is another common problem I see when evaluating landing pages.
It has to do with calls to action. Of course all the pages I review have calls to action. I think we’ve impressed that principle enough on people that it’s become a convention. But a standard call to action lacks power if it lacks a sense of urgency. A sense of scarcity. At this point, two questions may be crossing your mind. “Does that mean I need to make something up to create scarcity?” “And if I make something up, isn’t that shady?” To answer your questions: no, you don’t have to make something up, because, yes, that is shady. In our effort to be known, liked, and trusted, we can’t lie in order to line our pockets. And spin it any way you want, manufacturing scarcity is lying.