Therefore, the first step is to identify a segmentation WhatsApp Number List which could be a market niche or an area of activity. In the first case, the lawyer chooses a group of people with specific needs, such as the elderly. In the second, he works within a branch of law. Regardless of the choice, maintaining this focus is what will allow all strategies to be drawn up appropriately so that it is possible to build authority in the legal profession. 2. Invest in quality content The OAB Code of Ethics establishes limits for law firm advertising. However, Digital Marketing has several strategies that help to build this authority without violating the provisions of the Code. Producing informative and relevant content for your audience is an example of this. Furthermore, this is a powerful way to collaborate with society's information and demonstrate that your office has the necessary knowledge and expertise to provide the service. Here, the big secret is to provide content that answers your audience's main questions in simple and objective language.
It is worth emphasizing that the objective is not to provide service on the internet, but rather, through information, to demonstrate how and what paths people should adopt to solve their problems. 3. Explore the maximum potential of each channel No matter how good the content is, however, it will not be able to bring you authority independently. Therefore, it is important to disseminate it through the most appropriate channels and formats. In this sense, it is possible to use social networks, newsletters and an office blog to direct content and impact the right people. The big tip is to respect the characteristics of each of these platforms, always associating the content with your market and the pain of your customers. Social networks, for example, are great for closer conversations or for commenting on current topics and news. The blog is an excellent way to associate the name of the firm with the area of activity through slightly more in-depth content.