The Importance of Copy and Design in Branding

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Atikhasan
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The Importance of Copy and Design in Branding

Post by Atikhasan » Wed Oct 19, 2022 9:54 am

Brand copy can work very hard and do a great job communicating your brand’s value on its own, but like any other hard worker, its efforts go further when it’s part of a team. Brand copy’s natural partner? Design! Copy explains design, and design illustrates copy. Just like prose and illustrations work together to tell stories in children’s books and graphic novels, copy and design work together to tell your brand story. Facebook banner ad showing food flying out of a refrigerator Facebook banner ad by Milica Mašić Compare these two pieces of brand copy: The hottest looks for day and night Versatile styles we know you’ll love They communicate a similar idea: go-anywhere clothing that the brand promises the buyer will love.

But see how they have wildly different connotations? A brand that uses the first tagline most likely wouldn’t also use the second, and vice versa. It’s no different from a brand that has a black and silver color palette and uses lots of flame imagery and spiky fonts opting not to release an ad featuring soft purple and blue pastels and text in a rounded bubble font. Copy and design: a dynamic duo in action background remove service Brand copy is often employed alongside other types of copy, like direct response copy. Generally, brand copy communicates its company’s unique selling proposition, also known as a unique value proposition. This is concise statement that communicates: The benefits of your offer How you solve your audience’s needs How your offer differs from competitors It’s not always easy to fit all of that into a short statement.


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That’s where visual design comes in to help make the message clearer. Take for example the Frank Body website below, everything about their website from copy to design conveys their brand tone and personality: cheeky and fun. pink and white website with photos and brown text Via Frank Body Kind Socks is a brand that really makes their copy sizzle with great design and makes their design pop with great, on-brand copy. Their brand brings together two things: being environmentally friendly and fun. Their bright and vibrant website and product design conveys exactly what they want: fun and funky! Along with their visuals their copy focuses around being kind, both to your feet and environment. As a user, we continue to interact with this persona through copy and design throughout their website.



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ClezeripLover
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Post by ClezeripLover » Fri Aug 18, 2023 12:09 am

Have you compared the app.configs to see if they reference the files that you are changing or if there are any sections in the old one that arent present in the new one?



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