It’s not that he was against persuasion

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Onetake101222
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It’s not that he was against persuasion

Post by Onetake101222 » Mon Oct 17, 2022 2:45 pm

Rhetoric is the art of using language for persuasive ends. Not unlike copywriting. So, the Sophists would travel around from town to town, staying in the finest 4-star mud-brick homes, eating the best roast boar sandwiches, and wearing the hottest tunics and sandals around. They were very popular, well-paid professionals who knew how to impress and persuade an audience. Despite their popularity, one guy was concerned that their methods of persuasion were a little too emotional, a little too flowery, a little too lacking in, well … proof. Aristotle as a copywriter? Aristotle was also well-versed in rhetoric and persuasion, and he thought some of the.


Sophists might be using rhetoric to philippines photo editor manipulate by focusing too much on emotion, and rather handily washing over “fact” with large brush strokes. When you’ve got an important message that can inspire, educate, or help people, you need to be able to communicate that. He believed there was a better way of persuading people without using bloated testimonials, yellow highlighter, false scarcity, too much poetry and fanciful language. So, Aristotle (just like any ace copywriter) came up with his own rules of persuasion. And even though these rules are more than 2,300 years old, when you apply them to your copywriting, you’ve got something authentic that persuades and also has integrity.

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Grab a coffee and take a listen to our man of the moment, Aristotle. When you write your sales page, web copy, or a letter to your Congressperson, include his wisdom. Ethos (Show off those lovely morals of yours) Aristotle pretty much said that having good morals and an above-board character wasn’t enough; you had to establish this to your audience. In other words, it doesn’t matter how wonderful and ethical a person you are if you don’t communicate that. This is not about putting on a front, but rather revealing your character in ways such as: Sharing personal experiences. Prove you know what your audience is going through. Avoiding inaccessible language. Forget jargon or fancy speak. Just use plain talk, please. Displaying you have a genuine desire to help.



xandrance
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Joined: Thu Dec 14, 2023 12:39 pm

Re: It’s not that he was against persuasion

Post by xandrance » Wed Feb 07, 2024 7:47 pm




xandrance
Posts: 21619
Joined: Thu Dec 14, 2023 12:39 pm

Re: It’s not that he was against persuasion

Post by xandrance » Wed Feb 07, 2024 7:48 pm




xandrance
Posts: 21619
Joined: Thu Dec 14, 2023 12:39 pm

Re: It’s not that he was against persuasion

Post by xandrance » Wed Feb 07, 2024 7:49 pm




xandrance
Posts: 21619
Joined: Thu Dec 14, 2023 12:39 pm

Re: It’s not that he was against persuasion

Post by xandrance » Wed Feb 07, 2024 7:51 pm




xandrance
Posts: 21619
Joined: Thu Dec 14, 2023 12:39 pm

Re: It’s not that he was against persuasion

Post by xandrance » Wed Feb 07, 2024 7:52 pm




xandrance
Posts: 21619
Joined: Thu Dec 14, 2023 12:39 pm

Re: It’s not that he was against persuasion

Post by xandrance » Wed Feb 07, 2024 7:54 pm




xandrance
Posts: 21619
Joined: Thu Dec 14, 2023 12:39 pm

Re: It’s not that he was against persuasion

Post by xandrance » Wed Feb 07, 2024 7:55 pm




xandrance
Posts: 21619
Joined: Thu Dec 14, 2023 12:39 pm

Re: It’s not that he was against persuasion

Post by xandrance » Wed Feb 07, 2024 7:56 pm




xandrance
Posts: 21619
Joined: Thu Dec 14, 2023 12:39 pm

Re: It’s not that he was against persuasion

Post by xandrance » Wed Feb 07, 2024 7:57 pm




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