Rhetoric is the art of using language for persuasive ends. Not unlike copywriting. So, the Sophists would travel around from town to town, staying in the finest 4-star mud-brick homes, eating the best roast boar sandwiches, and wearing the hottest tunics and sandals around. They were very popular, w...

Make sure it’s fresh Even the tastiest dinner doesn’t look all that good after a couple of hours go by. That means you’ve got to set a time when dinner gets pulled off the table. If you keep your copywriting offers fresh by limiting them in time (or by setting a limit on how many you’ll sell), you m...